What’s Your Social Media Information Strategy?
Posted by Z on October 29th, 2009 - Tags: Customer Impact, Facebook, Intel, marketing, Sears, social media, Twitter, united
Just posted an article on social media and it’s impact to corporations on Diamond’s Information Advantage blog. Short summary – if you don’t develop a social media game plan, your customers will do it for you.
November 19th, 2009 at 8:27pm
I saw that Polar has an employee monitoring Twitter and responding right away with customer support. You can also send him questions and he’ll answer. Pretty cool!
As for the United guitar video: I’m pretty sure United clearly states their baggage damage policy. And they offer extra insurance for a fee. For something as valuable as the guitar, the guy should have bought the insurance!
Even knowing that United screwed this guy’s guitar up doesn’t make me not want to fly with them because I don’t fly with a guitar
Further, I’ve found that customers for air travel focus on price, availability of flights, and loyalty programs. I used to hate United after they messed up one of my connections, but I eventually came back because their international coverage aligned better with my business needs. If I had to fly north-south along the west coast more, I would probably be an Alaska guy. And if I had to fly to New York a lot, I’d be taking JetBlue.
I guess what I’m saying is that I don’t think United is being harmed at all by the guitar thing.